Healthcare
My goal is to create a brand identity for my clients and distinctive designs reinforcing that identity.
For Oxford Health Plans, Inc.
For Oxford Health Plans, I created a direct mail package (a slim jim box) containing: a brochure, an enrollment card and a demo tape all outlining the benefits of the Freedom Plan.
Quote:
"I thought the new member package (the Freedom Plan) was great. One of the best new pieces we’ve produced in a long time."
–Stephen F. Wiggins, Chairman, Chief Executive Officer, Oxford Health Plans
For the Visiting Nurse Service of New York
For the Visiting Nurse Service of New York, I designed a wide variety on in-house and community newsletters, flyers, brochures and Total Care Guides.
Quote:
"Both our CEO and CFO, made a special point of saying how much they liked the Innovations Issue of Frontline Focus. The issue was so well received, we did a second printing of 5,000 copies – that’s on top of the 9,000 copies that we had originally printed."
–Michael Delaney, Associate Director, Visiting Nurse Service of New York
Pharmaceuticals
I try to design pieces that grab the target audiences’ attention—distinctive pieces that really stand out in the clutter.
With that in mind, I try to select flexible formats, or uniquely shaped and sized pieces that are distinctive and select photography and graphic imagery that are integral to the piece and that reinforce a client’s brand identity.
For Ciba-Geigy, Inc.
For Ciba-Geigy, I created a two-for-one, small, flexible pocket folder with business card slits that could be adapted and updated by both the Polymers Coating and Laminating Sales Division and the Matrix Business Group. Both shared the same outer folder but printed and inserted pages showing technical and support staff, contact names and phone numbers or special offers on an as needed basis.
For Pharmacal Research Laboratories, Inc.
For Pharmacal Research Laboratories, I teamed up with a Pharmacal’s aquatics designer to create a capabilities brochure that showed Pharmacal as a leader and innovator in designing Aquatic Animal Housing and Water Supply Systems for research laboratories. In this brochure, I highlighted the most important features of these two systems and the PharmHouse TM XLS System. And, I included customer quotes from Yale University’s Department of Ecology and Evolutionary Biology and Pfizer.
